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Beef Quality Assurance Objective:

Why Should We be Concerned?

Today’s consumers have several safety issues with the beef industry. Whether those issues stem from the reality of E. coli O157:H7 outbreaks or from the perception provided to them from the media, it doesn’t matter. These consumer issues must be addressed by beef producers in a way that proves to the consumer that the intent of producers is to provide the safest product possible.

With that in mind, the mission of the Beef Quality Assurance program is to maximize consumer confidence in and acceptance of beef by focusing the industry’s attention on beef quality through the use of science, research and educational initiatives.

More specifically, the objective of the Colorado Beef Quality Assurance (BQA) Program is to ensure that all cattle are produced and maintained in a proper manner in order to provide a safe, high quality beef product to the consuming public. The intent of the Program is to assist producers with production and management practices that will help regain consumer confidence in beef products and the entire beef industry. next page

• page 1 - Beef Quality Assurance Objective...
• page 2 - The History of Beef Quality Assurance...
• page 3 - Quality Concerns According to Packers and End-Users...
• page 4 - Quality Challenges...
• page 5 - Management Tactics...

For more information on our Beef Quality Assurance, contact the Feed Division directly.